Broker-dealers
Trade review interface with hands-free AML/KYC, so every investor transaction is identity verified and appropriately screened.
Pre-built reporting formats and on-demand data exports help you comply with books and records requirements.
Issuance fundraising platform
Raise under Reg A+ or Reg D. Run the deal on your own terms.
Issuance is a technology platform used by companies raising capital under Regulation A, or under Rule 506(b) or 506(c) of Regulation D. Your offering gets a branded deal page, a mobile investor checkout, and an issuer dashboard to run the deal through payout. Your company leads its audience and outreach, and works with the securities lawyers, broker-dealer, and transfer agent of its choice.
An Issuance team member will reach out to set up a platform demo at a time that works for you.
How it works
From onboarding to payout in five steps.
Your company leads the offering, its audience, and its outreach, with the counsel and partners you choose. Issuance provides the technology behind it: the deal page, the investor checkout, and the issuer dashboard.
- 01
Get onboarded
Set up your company and offering on the platform. A Reg A offering also needs its Form 1-A qualified by the SEC before it can raise.
How we helpIssuer Docs cover launching and managing offerings, and our support team is available to assist with any issues.
- 02
Bring your partners
Issuance offers plug-ins for the broker-dealer, agency, or transfer agent of your choice.
How we helpDesignated permission levels for marketing and support teams, plus a standalone broker dashboard with trade review. Still choosing? See the firms we work with.
- 03
Launch your deal page
Your offering gets a branded deal page with your story, an offering summary, and an invest panel showing amount raised, minimum, share price, and deadline. Under Reg A you can test the waters first, with a branded page that captures emails and collects non-funded, non-binding indications of interest to gauge total interest.
How we helpReal-time conversion tracking, with self-configurable inputs for Meta, LinkedIn, TikTok, Google Analytics, and other common conversion pixels.
- 04
Investors check out
Investors create an account, enter their investment details, pay, and sign, on any device. The checkout takes under 60 seconds, from account creation to a signed commitment, when an investor has their details ready.
How we helpPayment by card, Apple Pay, Google Pay, ACH, wire, and stablecoins where eligible. Integrated KYC/AML verifies investor identities, and Click-to-Attest lets Rule 506(c) investors send accreditation attestation requests through the platform. See the checkout.
- 05
Track proceeds and trigger payouts
Follow every investment, screening result, and signature from the issuer dashboard. Track your deal proceeds and trigger payouts in real time, on any device.
How we helpOptional escrow available, plus on-demand data exports for your team and partners.
Who does what
Who handles each part of a raise.
Issuance licenses the technology. Your company leads the offering and its outreach, and works with the securities lawyers and partners it chooses. Reg CF offerings run through Issuance Express.
| Role | Who handles it | What it covers |
|---|---|---|
| Audience and outreach | Your company, with your own team or the agency you choose | Building and activating your audience and leading the marketing effort. Issuance gives your team conversion tracking and marketing reports. |
| Securities counsel | The securities lawyers you engage | Advising on SEC requirements before you launch. A Reg A Form 1-A is a formal disclosure document prepared by securities lawyers. |
| Broker-dealer | The broker-dealer of your choice, through platform plug-ins and a standalone broker dashboard | The compliance engine that performs KYC/AML on investors. Reg A issuers generally engage a FINRA-regulated broker-dealer; a Reg D 506(c) does not require one. |
| Transfer agent | The transfer agent of your choice, through platform plug-ins | The manager of the share and corporate records for an issuer, including the cap table. |
| Accreditation letters (Rule 506(c)) | Each investor’s CPA or lawyer, through Click-to-Attest | Under Rule 506(c), issuers must take reasonable steps to verify that each investor is accredited, for example with an attestation letter. |
| Technology platform | Issuance | Your branded deal page, the investor checkout with integrated KYC/AML, and the issuer dashboard, through payouts, with optional escrow available. |
| Funding portal (Reg CF only) | Issuance Express, our funding portal subsidiary | Reg CF offerings are hosted by an SEC-registered funding portal or broker-dealer. Issuance Express is registered with the SEC and a member of FINRA. |
Every offering is different. Consult your securities lawyers to ensure compliance with all SEC requirements before you launch.
See the firms we work withInvestor checkout
An e-commerce style checkout for your investors.
Investors are guided through a linear investment creation process. No detours, no ambiguity.
Under 60 seconds
From account creation to a signed commitment, when an investor has their details ready.
- Step 1
Create account
Investor sign-up or login with magic link authentication.
- Step 2
Investment details
Select an investor type (individual, company, or trust) and enter an investment amount.
- Step 3
Investor payment
Choose a payment method: card, Apple Pay, Google Pay, ACH, wire, or stablecoin where eligible.
- Step 4
Sign agreements
Review the agreement, pre-filled with the investment details, and complete the e-signature.
Done.
Issuer dashboard
Take full control of your deal.
The issuer dashboard is a home base for founders, managers, and team members to run deal operations before, during, and after an offering.
Modernized funds flow. Track your deal proceeds and trigger payouts in real time, on any device.
Compliance first. View all information, screening results, and signature status across every investment, all in one place.
- Unlimited investor users
- Multi-party deal operations
- Bespoke issuer interfaces
- Investor geo-filters
- API access and automated reporting
- Access on any device
Partners and integrations
Bring along the partners you already know and trust.
Issuance offers plug-ins for the broker-dealer, agency, or transfer agent of your choice, designated permission levels for marketing and support teams, and a standalone broker dashboard with trade review functionality.
See the firms we work withMarketers
Real-time conversion tracking and self-configurable tracking inputs for Meta, LinkedIn, TikTok, Google Analytics, and other common conversion pixels.
Dedicated marketing report formats let internal and agency teams export real-time data on conversions, lead sources, funnel health, and more.
Transfer agents
New investor notifications alert your team to ownership changes on the spot, and provide visibility into shareholder records.
SPV and custody solution compatibility, so whatever your structure is, Issuance can be a home for your deal operations.
IR firms
Real-time operational intelligence keeps your staff up to speed with investor progress, clearing failure resolution, required actions, and dropoff.
Automated data activation delivers live investment data where you need it most, including the customer support and CX ticketing tools you already use.
Put your fundraising data to use wherever you need it.
CRMs, email campaign managers, analytics tools, and more.
HubSpot
Salesforce
Mailchimp
SendGrid
Intercom
Zendesk
Google Analytics
Google Tag Manager
Google Ads
Mixpanel
Attribution
Zapier
Amazon EventBridge
Firebase
Firms we work with on a daily basis.
Legal, accounting, marketing, and transfer agent firms, plus an integrated tech partner and an integrated custodian. Want to join them?
Discuss a partnershipLegal services
LawBot DBA Raisepapers 
CrowdCheck, Inc. 
Fundwise Legal, PLLC.
Accounting
Mongio & Associates LLC
Marketing & campaign
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Sarah Hardwick 
Omneky
Transfer agent
Colonial Stock Transfer Inc. 
Computershare Limited
Integrated tech partner
North Capital Investment Technology Inc.
Integrated custodian
Equity Trust Company
A best-of-breed approach
How Issuance compares.
Some providers bundle the platform, broker-dealer, transfer agent, and marketing into one package. Issuance licenses the platform and leaves the rest to you, so a partner that isn’t working can be replaced on its own.
Read the article on one-stop shops| Issuance | Others | |
|---|---|---|
| Cost | Issuance: A monthly license plus processing fees. Transparent pricing, so you can estimate your cost of capital without hidden fees. | Others: Complex fee structures and frequent upsells |
| Investor checkout | Issuance: A mobile-optimized checkout, under 60 seconds, from account creation to a signed commitment, when an investor has their details ready. Accepts card, Apple Pay, Google Pay, ACH, wire, and stablecoins where eligible. | Others: Web forms, scanned signatures, and paper checks to chase down |
| Deal management | Issuance: A full-service issuer dashboard with analytics, API access, automated reporting, and more | Others: Limited visibility, slow data, and little self-serve functionality |
| Partners | Issuance: Plug-ins for the broker-dealer, agency, or transfer agent of your choice: a best-of-breed approach | Others: Bundled providers, where replacing one can mean break fees |
| Funds flow | Issuance: Daily payouts, with optional escrow available | Others: A slower funds pipeline and infrequent disbursements |
See how it would run for your raise. A platform demo walks through the deal page, the investor checkout, and the issuer dashboard.
Request a demoPlatform FAQ
How the platform works in practice.
Pricing, launch timing, partners, payments, and payouts. Questions about the exemptions themselves are in the Offering Types FAQ.
- Sales · sales@issuance.comInterested in raising with Issuance? Reach out to discuss pricing and solutions.
- Support · support@issuance.comAlready raising? Our support team is available to assist with any issues.
How is Issuance priced?
Issuance is priced as a monthly license plus processing fees. Our transparent pricing model ensures that companies can accurately estimate their cost of capital without encountering hidden fees. To discuss pricing for your raise, request a demo or email sales@issuance.com.
How quickly can we launch?
Every offering is different, and the exemption sets much of the timeline. A Reg A offering cannot raise capital until its Form 1-A is qualified by the SEC. For a Reg D 506(c) offering, only a Form D is required to be filed, which can generally be completed in a matter of hours after the first capital is raised. Compare typical timelines by exemption, or request a demo to talk through the timeline for your raise.
Can we keep our own broker-dealer and transfer agent?
Yes. Issuance takes a best-of-breed approach, with plug-ins for the broker-dealer, agency, or transfer agent of your choice. Brokers get a standalone dashboard with trade review functionality, and your marketing and support teams get designated permission levels. If you still need a partner, see the firms we work with.
How do investors pay?
The checkout accepts card, Apple Pay, Google Pay, ACH, wire, and stablecoins where eligible. It takes under 60 seconds, from account creation to a signed commitment, when an investor has their details ready, on desktop or mobile.
How do payouts work?
Track your deal proceeds and trigger payouts in real time from the issuer dashboard, on any device, with optional escrow available.
How are investors screened and accredited?
Integrated KYC/AML verifies investor identities, and the issuer dashboard shows screening results and signature status across every investment. Under Rule 506(c), investor accreditation must be verified: with Click-to-Attest, an investor can send an attestation request to their CPA or lawyer through the platform, and the letter writer signs it much as they would complete a DocuSign.
Will Issuance bring investors to our raise?
No. Your company is responsible for building and activating its audience and leading the marketing effort. The platform provides the deal page, investor checkout, and issuer dashboard behind the offering, but Issuance does not promise investor demand or fundraising results. Conversion tracking and marketing reports help your team and any agency see what is working.
Start the conversation
Ready to raise on Issuance?
Tell us about your company and the raise you have in mind, whether it’s a Reg A+ offering or a Reg D round.
An Issuance team member will reach out to set up a platform demo at a time that works for you.